MARKETING MANAGEMENT STRATEGY IN THE DIGITAL ERA

Abstract

In the age of technological disruption, everything is instantaneous, simple, and contemporary. This is undoubtedly in accordance with the basic goal of technology, which is to facilitate human activity such as labor, communication, information seeking, and other activities. A significant shift in people's lifestyles and behaviors has also lately occurred as a result of the post-pandemic effects, both in Indonesia and abroad. Online shopping, for instance, is becoming more active and intense. People are able to fulfill their daily necessities with this shopping method, even if they are merely at home. This shift from traditional to online buying is an example of technology disruption in plain terms. According to Investopedia, technological disruption is a recent development that has a significant impact on altering the way customers, businesses, or markets function from traditional to more cutting-edge or renewable using digital technology.

ISBN: 978-623-147-084-3