Jurnal Indonesia Mengabdi

PELATIHAN KONTEN KREATIF DALAM PEMBERDAYAAN UMKM DI KABUPATEN MAROS MELALUI STRATEGI BISNIS DIGITAL

Wahyudi Putera — 2024-12-30

The COVID-19 pandemic and global economic instability, such as the Russia-Ukraine conflict, have had a negative impact on the Indonesian economy, particularly the micro, small and medium enterprise (MSME) sector. This impact is evident for MSMEs in Maros District, which have experienced a decline in sales and difficulty adapting to the changing digital landscape. One of the major problems faced is the low quality of digital marketing content and the lack of understanding in developing effective business strategies. This article discusses the empowerment of MSMEs in Moncogloe District, Maros Regency through creative content, Business Model Canvas (BMC) and digital photography training, as part of an effort to improve the competitiveness of MSMEs in the digital era. The training was designed to help MSMEs overcome marketing challenges by equipping them with practical skills to create more engaging content, map out the right business strategy through BMC and improve product image quality through basic photography techniques. The results of the training showed a significant improvement in participants' ability to execute more effective marketing strategies, increase customer engagement through digital platforms, and strengthen their overall business activities. With better understanding and skills in digital marketing and business strategy, MSME partners are expected to increase their revenue and competitiveness in the market.

PELATIHAN GENERATIVE AI SEBAGAI PENINGKATAN KOMPETENSI MAHASISWA DALAM PENYUSUNAN PUBLIKASI ILMIAH

Muhammad Arif Rakhman — 2025-02-18

In the rapidly growing digital era, the utilization of Artificial Intelligence (AI) has become increasingly essential, especially in the academic field. Generative AI is one such technology with great potential to assist in the preparation of scientific publications, particularly for students. However, students' understanding and skills in using this technology remain limited. Therefore, this study aims to evaluate the effectiveness of Generative AI training in enhancing students' competence in preparing scientific publications.

The methods used include needs identification, training module design, training implementation, and evaluation with feedback from participants. The results show that after participating in the training, students' understanding of Generative AI concepts increased by 35%. Additionally, 85% of participants felt that Generative AI was highly helpful in preparing scientific publications, particularly in writing abstracts, introductions, and discussions. However, challenges remain regarding information validation and the ethical use of the technology.

Based on the results, it can be concluded that Generative AI training significantly benefits students in enhancing their competence in preparing scientific publications. For further optimization, it is necessary to integrate the training into the academic curriculum and increase students' understanding of the ethics of using this technology so that they can use it responsibly.