DIGITALIZATION INNOVATION FOR MSMES THAT CARE ABOUT THE ENVIRONMENT AS AN EFFORT TO IMPROVE THE QUALITY OF SUSTAINABLE MARKETING (CASE STUDY OF SEBLAK MSMES)

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are categories of enterprises that have a significant impact on the economic growth of a nation, particularly in Indonesia, as measured by the Gross Domestic Product (GDP) (Amri, 2020).MSMEs are significant in the Indonesian economy because they have the ability to survive during economic crises (Alfin, 2021). Furthermore, it is worth noting that Micro, Small, and Medium Enterprises (MSMEs) account for 97.05% of the total workforce in Indonesia, which corresponds to a staggering 116.97 million employees. Consequently, Micro, Small, and Medium Enterprises (MSMEs) account for 14.37% of Indonesia's non-oil and gas exports, totaling Rp 293.84 trillion. (Alfin, 2021; Hermawan, 2022). MSMEs play a crucial role in the national development process since they have the ability to employ a significant number of individuals. The significant potential of MSMEs necessitates a concerted focus on their empowerment. Narto & HM, 2020). The proliferation of MSMEs in Indonesia is intricately linked to the rapid progress of digital technology, which is continuously evolving and becoming increasingly complex. Thanks to the prevalence of digital technology, customers now have convenient access to a wide range of information about products and services, as well as the ability to participate in buying and selling transactions.

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Editor: Dr. Ir. Dana Budiman, Msi